The creator of Coke was a colonel in the Confederate Army
After earning a medical degree, John Stith Pemberton served in the Confederate Army during the Civil War and it was his life-threatening wound that sparked his quest in creating Coke. Pemberton had become addicted to morphine, and sought a way to combat this addiction.
The original Coca-Cola prototype was both alcoholic and coked-up
In 1885, Pemberton began marketing a beverage called “Pemberton’s French Wine Coca,” a mix of coca, kola nut, and damiana (a flowering shrub that has anti-anxiety and aphrodisiac qualities).
Coke is 127 years old?!
It officially launched wayyyyyy back in 1886.
Coke was originally marketed as a cure to many ailments including low sexual libido
Pemberton was forced to take the alcohol out of his original coke wine formula due to prohibition laws, but he first touted that version as “a most wonderful invigorator of sexual organs.” Once he launched Coca-Cola, he called the drink a “Brain Tonic” and “temperance drink” (anti-alcohol), saying it cured headaches, anxiety, depression, indigestion, and addiction.
Cocaine was removed from the drink in 1903
But guess what — cocaine was still legal at that time. It wasn’t outlawed until 1914.
It originally cost five cents a glass
Roughly the equivalent of $1.26 today.
Coca-Cola has always been creative with advertising, so much so that some think they shaped the public’s vision of Santa Claus
Some notable advertising and marketing facts:
– From the beginning, Coca-Cola employed successful strategies such as creating non-Coke products like calendars and clocks and using pretty female spokesmodels.
– Norman Rockwell created art for Coke ads.
– In the 1930s, Coke created Christmas ads, depicting a jolly, red-suited Santa and although other depictions of Santa were part of pop culture history, Coke had a huge role in shaping our image of St. Nick.
– In the 1980s, the company attempted a “Coke in the Morning” campaign to try to win over coffee drinkers.